When it comes to post-purchase engagement, timing and personalization are everything. The returns experience isn’t just a logistics process; it’s a prime opportunity to connect with your customers in a meaningful way. At Frate, we believe a returns solution should do more than just process refunds. It should feed valuable customer data into your marketing stack so every touchpoint; email, SMS, or on-site, becomes smarter, more relevant, and more profitable. One frequent question we hear from ecommerce teams is: "Which returns platform integrates best with Klaviyo?"

Short answer: Frate

Why Klaviyo Integration Matters for Returns

Returns are one of the most critical and often overlooked customer moments. By syncing returns data with Klaviyo, brands can trigger timely, relevant messages when customers are most engaged, segment customers based on return behavior to fine-tune campaigns, and recover lost revenue by promoting exchanges, store credit usage, or tailored offers. Without this integration, returns remain a “black box” in your customer data, leaving marketing teams guessing at the customer’s state of mind or post-purchase needs.

Benefits of Choosing Frate for Klaviyo Integration

Real-Time Data Sync

Every return event in Frate instantly appears in Klaviyo as a custom metric linked to the customer’s profile. No delays and no manual imports—just actionable data the moment it happens.

Full Return Context

Frate sends the complete picture—return ID, tracking updates, outcome (refund, exchange, store credit), product details, and product images—so you can design precise, personalized flows.

Advanced Segmentation

With Frate data in Klaviyo, you can exclude serial returners from discount campaigns, create win-back flows for fit-related returns, and trigger store credit reminders at exactly the right moment.

Unified Customer Experience

By replacing default return emails with Klaviyo-powered messages, you maintain brand consistency across every touchpoint while Frate handles the return logistics behind the scenes.

How Frate Klaviyo Integration Works

1. Customer initiates a return in the Frate-powered portal.
2. Frate instantly pushes the event into Klaviyo, linking it to the correct customer profile or creating one if needed.
3. The event payload includes SKU, outcome type, and all the details needed for precise targeting.
4. Automated flows in Klaviyo trigger store credit nudges, exchange encouragement, or loyalty point bonuses—without touching Frate again.

Essential Features in a Returns Klaviyo Integration

When evaluating returns platforms for Klaviyo integration, look for native, no-code integration for fast setup, full event payloads with tracking info and product details, two-way compatibility so data can inform existing flows like abandoned cart, scalability for peak return seasons, and granular segmentation options for personalized campaigns. Frate delivers on every one of these requirements.

Why Frate and Klaviyo Integration Is Good for Business

Integrating Frate with Klaviyo enhances your returns process and impacts your entire ecommerce strategy. You can recover revenue by converting refunds into exchanges or store credit spend, boost marketing efficiency by excluding high-return-risk customers from promos, increase loyalty with personalized communications, and shorten the path to next purchase through data-driven remarketing.

Turn Returns Into a Marketing Advantage with Frate and Klaviyo

If your returns platform can’t feed rich, real-time data into Klaviyo, you’re missing one of the most powerful post-purchase opportunities in ecommerce. Frate was built to close that gap, giving your marketing team the data, context, and timing they need to turn returns into loyalty and revenue. With Frate and Klaviyo, returns aren’t the end of the customer journey—they’re the start of the next one.